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The Honey Trap: Why Tech Influencers Sold You Out

Daniel Conderman Posted on 5 months ago 2 min read
DALL·E 2025-01-03 08.14.16 - A cartoon-style illustration of a person pulling their empty pockets inside out, with sticky honey dripping from them instead of money. The person loo

Let’s cut the crap: Honey isn’t just a browser extension—it’s a money-stealing parasite. The fact that major tech influencers like Marcus Brownlee pushed this thing to millions is nothing short of outrageous. And now they’re crying because it’s killing their affiliate income? Spare me.

This isn’t just a rant. It’s a real warning. Let’s break it down:

1. Honey Was Always a Scam

From the moment Honey hit the scene, it smelled fishy. “Free money” from discounts? Come on. Anyone with half a brain knows there’s no such thing as free money online. What Honey actually did was undercut legitimate affiliate programs—programs that content creators, ironically, rely on to earn a living. And now that the system is imploding, everyone’s shocked? Please.

2. Influencers Failed Us

Big-name influencers like Marcus Brownlee and others pushed Honey onto their followers without a second thought. They got paid big bucks to tell us to install it everywhere—your computer, your family’s computers, even public computers. Did they stop to consider what this extension really did? Doubtful.

We trust these people to vet the products they recommend. Their entire brand is built on credibility. If they couldn’t see the obvious issues with Honey, how can we trust anything else they promote? Products like Aura and other “solutions” they push now are immediately suspect. Are they actually good, or just another cash grab?

3. The Bigger Problem: Greed Over Trust

This situation highlights a bigger issue in the influencer economy: greed. Many of these creators aren’t looking out for their audiences. They’re chasing paychecks. And when the consequences hit, it’s the audience that suffers.

Let’s not pretend this is just about Honey. This is about the entire system of shady sponsorships that prioritize profits over people. Honey just happens to be one of the biggest offenders—and now that it’s come full circle, everyone’s paying the price.

4. What Can You Do?

Here’s the deal:

  • Stop looking for “free money” online. If it’s free, someone else is footing the bill—and it might be you in the long run.
  • Be critical of what influencers tell you. Just because someone has a million followers doesn’t mean they know what they’re talking about.
  • Protect yourself. Read the fine print. Understand what you’re installing before you click “Add to Browser.”

Final Thoughts

The Honey fiasco is a wake-up call. It shows how easily we can be manipulated when trust is exploited for profit. To the influencers who pushed this scam: you owe your audiences an apology. To everyone else: take note. This isn’t the last time a shiny, too-good-to-be-true product will come along. Stay sharp and don’t fall for the next Honey.

Remember: the internet doesn’t hand out free money. It just finds clever ways to steal it from you.

Tags: audio Blog

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