
Why it’s time to end timezones and unite the world on UTC
At Conderman Group, we believe it’s time—literally—to stop living in the past. The world has changed, but timekeeping hasn’t. Timezones, born of railroads and local noon bells, now serve as a digital anchor holding back global life, business, and sanity.
That’s why we’re proposing something better. Not just “locking the clock,” but deleting it altogether. Let’s eliminate timezones entirely and adopt Coordinated Universal Time (UTC) as the one true time for Earth.
We call it Time One: The Universal Hour.
Why Timezones Suck
Let’s be real. Timezones are a relic. They made sense in the 1800s when people rarely left their county, but in a world of remote work, international calls, and digital schedules, they’ve become a nightmare.
- Ever scheduled a meeting across four timezones? You become a human calculator.
- Ever missed a live event because “8 PM EST” wasn’t your 8 PM?
- Ever flown across timezones and spent a week feeling like your body lives in tomorrow?
It’s chaos wrapped in confusion.
Time One: How It Works
Everyone, everywhere, sets their clocks to UTC. No +7, no -5, no daylight savings, no arbitrary local time. Noon in UTC is noon for everyone—what it means locally is up to you.
You don’t change your life. You just change your label.
Want to wake up at 02:00 UTC because that’s your sunrise? Great. Want to schedule your Zoom calls at 17:00 UTC? Perfect. Want to host trivia night at 21:00 UTC? Easy.
Local customs, habits, and routines don’t have to vanish—they just happen at a shared global timestamp.
Why This Makes Sense Now
Modern life has finally caught up to this idea.
- Work is global. You’re collaborating across continents, not cubicles.
- Devices are smart. Your calendar, phone, and apps can label things however you want.
- People are adaptable. We already adjust our lives around shift work, 24-hour stores, international travel, and virtual events.
The only thing holding us back is… what? Nostalgia?
The Benefits of Time One
- No more time math.
- No more “Is it too early to call?” Everyone knows what 13:00 UTC means.
- No more daylight savings. No more jet lag from changing the clock.
- Instant global synchronization. Every meeting, launch, broadcast, and deadline happens exactly when you say it will.
We’re done pretending that one place’s noon matters more than another’s.
The Conderman Group Challenge
We invite you—no, we dare you—to try one week living in UTC.
Set your watch. Change your clocks. Plan your day using UTC labels. Tell your friends. Send your emails. Take notes.
And then ask yourself: “Why weren’t we doing this all along?”